
Kuala Lumpur, itechmagz.id – The Strategic Asia Marketing Alliance (SAMA) has officially launched its new branches in Malaysia and Singapore, marking a significant step forward in the growth of the creative industry across the Asia-Pacific (APAC) region.
The launch event, held at Golden Screen Cinemas (GSC) Mid Valley, welcomed representatives from SAMA Indonesia, including Arianto Bigman (CEO of IDEOWORKS), Raymond Buana (CEO of Omeoo), along with partners from Ivosights, Krona, GLO, and Naikkreatif.
Building on its initial success in Indonesia, this expansion is part of SAMA’s commitment to implementing hyperlocalisation—a crucial strategy for brands aiming to tap into APAC’s culturally diverse markets. As global investment in branding continues to rise, with advertising expenditures projected to reach USD 1 trillion by 2026, localised strategies are becoming increasingly essential.
According to the World Economic Forum, the creative industries in APAC contribute approximately 5% to the region’s GDP. With businesses focusing more on localised marketing, SAMA positions itself as a vital partner to help brands succeed in this evolving landscape.
“Brands operating in APAC face both exciting opportunities and significant challenges, where success often depends on their ability to navigate cultural nuances,” said Teng Chan Leong, Founder of SAMA Alliance and CEO of Skribble.
“Our goal is to empower brands to connect authentically with consumers across this complex region through tailored, culturally relevant approaches. With 88% of companies in APAC viewing brand perception as a core business strategy, and many attributing market growth to brand trust and cultural alignment, hyperlocalisation is key to unlocking sustainable success,” he added.
Hyperlocalisation remains a cornerstone for building trust with APAC consumers. To support this, SAMA Alliance offers a comprehensive range of services, including branding, public relations, SEO, SEM, social media management, content marketing, influencer marketing, and digital out-of-home (DOOH) advertising.
Wan Murdani Wan Mohamad, MDEC’s Head of Digital Industry Acceleration, voiced strong support for SAMA’s vision of advancing hyperlocalisation in Malaysia and the wider APAC region. He highlighted the importance of a “local-first” strategy for brands aiming to thrive in Southeast Asia’s burgeoning digital economy.
“With nearly 70% of APAC consumers favoring culturally aligned brands, developing digital talent and enabling technology transfer are critical,” Wan Murdani said.
The launch event also included a panel discussion on the future of hyperlocalised marketing, featuring key industry leaders such as iWISERS, Superminted, GSC Cinemas, and Beutea. These discussions provided valuable insights into branding, talent development, and the role of technology in driving hyperlocalisation efforts.
With its expanding network, including new members from Malaysia and Singapore, SAMA Alliance continues to strengthen its presence in APAC. Major brands like GSC, Nestle, and Faber Castell are backing SAMA’s mission to help businesses create impactful cultural connections throughout the region.
For more details about SAMA Alliance and its hyperlocalisation services, visit samaalliance.com.