SAMA Solidifies Marketing Industry Collaboration Across Asia

JAKARTADAILY.ID – SAMA, a strategic initiative aimed at bolstering collaboration among creative and innovative agencies across Asia, was formally launched today at an event held at GranDhika Hotel in South Jakarta.

The launch marks a significant milestone for SAMA, as industry leaders convened to discuss the future of marketing within the Asian region.

SAMA, or the Strategic Asia Marketing Alliance, is envisioned as a catalyst for transformation within Asia’s communication landscape. It seeks to establish a robust alliance backed by some of the most innovative agencies in the region.

Through the collective strengths and expertise of its members, SAMA is committed to fostering an ecosystem conducive to growth, innovation, and shared excellence.

In his opening remarks, Chan Leong, the Founder of SAMA, emphasized that, SAMA is more than a network of agencies; it is a platform for leadership enhancement, offering regional presentation opportunities that were once difficult for individual agencies to access.

“It serves as a catalyst for talent exchange programs, allowing our teams to learn from diverse perspectives across the region.” He explained

Leong further noted, “Through synergy and collaboration, we can pool resources and expertise, enhance competitiveness, and expand our market reach. SAMA is a bold step in addressing the complexities of the industry.”

The launch event also served as the official introduction of SAMA’s logo, website, and social media platforms.

“Through close collaboration, we are committed to establishing new standards within the marketing industry and strengthening Asia’s position on the global stage.” Leong added

SAMA’s founder also unveiled plans for the alliance’s expansion, beginning with Singapore, Bangkok, and Jakarta as the initial destinations.

“The warm reception and enthusiasm we’ve encountered in these cities confirm that we are on the right path. However, our journey doesn’t end here. We are targeting further expansion into Vietnam, the Philippines, Cambodia, and beyond. Our goal is clear—to become a recognized and respected alliance throughout the APAC region,” Leong stated.

The launch was attended by prominent speakers, including Andi Boediman, an industry expert in media and entertainment, and representatives from MDEC, Malaysia’s governmental body supporting the creative industry.

Other notable participants included Chan Leong Teng of Skribble (Malaysia), Arianto Bigman of IDEOWORKS (Indonesia), Raymond Buana of Omeoo (Indonesia), and Vary Yong of iFoundries (Singapore). They shared insights on the challenges and opportunities within the marketing industry, as well as strategies to navigate the dynamic future ahead.

The event, which highlighted SAMA’s commitment to advancing the marketing industry in Asia, was supported by JD Sports, a leading lifestyle and footwear brand, alongside Chocolatos and Gerry, chocolate snack brands owned by Garudafood. (***)

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