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News SAMA Alliance Unites Asian Digital Marketing Agencies Under Its Banner sama_admin October 14, 2024 Digital marketing in Asia has thrived now that the consuming class’s expenditures and smartphone usage for media consumption are projected to rise exponentially in 2025. Therefore, it’s no surprise that many digital marketing agencies have sprung forth in Asia, each offering its competitive advantages. Realizing this phenomenon, several experienced digital marketing service providers have joined forces to create an alliance that unites those agencies: SAMA (Strategic Asia Marketing Alliance). SAMA Alliance’s Background Story SAMA Alliance was born to capitalize on the massive potential of Southeast Asia’s digital economy, e-commerce, and online-based services. Its founders realized that many digital marketing agencies in Asia are scattered. Yet, the industry’s challenge proved to be more complex with changes in consumer habits and the rise of artificial intelligence in marketing.  Therefore, the agencies under SAMA Alliance’s banners have set aside their competition to focus on providing a holistic learning platform for digital marketing service providers across Asia and helping Asian brands more easily tap into new regional markets. This philosophy is reflected in SAMA Alliance’s logo, which features the letter S, which resembles a long piece of ribbon. The design shows the founders’ and committee members’ vision of connecting all Asian marketing agencies and brands with potential customers. List of SAMA Alliance Members The SAMA Alliance consists of 4 Southeast Asian countries represented by 17 digital marketing companies experienced in handling many multinational clients with localized services, and the number is slated to multiply as time goes on. Who are the founders and committee members? You can learn more about them here: Indonesia The Indonesian side of the SAMA Committee is represented by various stakeholders from expert digital marketing agencies: Arianto Bigman (IDEOWORKS), Raymond Buana (Omeoo Creative Advertising & Digital Agency), Andrew Halim (Meson Digital), Elga Yulwardian (Ivosights), Fanny Suwarni (KIM Communications), Felix Ramli (GameLevelOne/GLO), Albert Susanto (Se7en Ads), Yunus Halim Tjin (Naikreatif), Indra Jaya (Krona) and Elbert Toha (ADX Asia). They provide diverse digital marketing services—including gamification, creative campaigns, integrated campaigns, SEM, website development, and analytics, to name a few–to cater to brands’ various needs. True to their experience, they have worked with many local companies looking forward to launching their marketing campaigns overseas and multinational brands that wish to establish their presence in Indonesia. Malaysia Indonesia is not the only country contributing to SAMA Alliance’s progress. Malaysia, its neighbor, is represented by Chan Leong Teng (CEO of Skribble), Mark Lee (Co-founder and CEO of BLWN), Shakthi DC (CEO of iWisers), and Bentley Tee (General Manager of Battle Mind Creative). As part of the leading forces in Malaysia’s digital marketing, their involvement helps strengthen the alliance’s efforts in innovative marketing strategies. Singapore Singapore is also a key player in the SAMA Alliance. Vary Yong from iFoundries and Nadine W. from Superminted represent the country. They are known for their focus on digital marketing solutions, and their respective leadership enhances the alliance’s commitment to technological advancements in marketing. Thailand Antonio Fernández (CEO and founder of Relevant Audience) and Jeffery Chow (CGO of C-Eye) contribute their expertise from Thailand. Both are digital marketing agencies with a solid regional presence. Their role in the alliance ensures that Thailand stays competitive in the rapidly evolving digital landscape, and multinational brands wishing to tap into the Thai market can do so seamlessly. SAMA Alliance Launching Highlights SAMA Alliance made its presence known to the public during a press conference held on 29 August 2024 at GranDhika Hotel, South Jakarta. Many industry experts in the media and entertainment field attended the event to express their support. Another noteworthy guest among the attendees was a representative of the MDEC, Malaysia’s government institution created to support the creative economy.  They all shared their insights on the latest industry trends and warmly welcomed the birth of the SAMA Alliance. Then, during a speech by the alliance’s founders to introduce SAMA’s branding and objectives, they all encouraged Asian brands and marketing agencies to create a comprehensive ecosystem to advance digital marketing.  After the speech, presentation, and Q&A session concluded, the alliance’s representatives signed an MoU. Finally, attendees were encouraged to network in a more casual luncheon setting. SAMA Alliance strives to unite all Asian digital marketing agencies to build a robust network of learning, development, and support for brand expansion. This advantage will aid local brands’  digital marketing strategies in penetrating a new market and seizing the rise of the consuming class. Therefore, Southeast Asian countries will no longer remain consumers; they can contribute to the digital economy and gain a competitive advantage in the international market. Visit SAMA Alliance’s website to learn more about its latest developments and initiatives!

News SAMA Is Here to Shake the Industry sama_admin October 9, 2024 Think of the marketing landscape across the APAC region. Now take that and boost it up by about a thousand percent – that’s exactly what SAMA is. The Strategic Asia Marketing Alliance (SAMA) is a marketing powerhouse consisting of some of the most dominant forces in the Asia-Pacific region united by a common goal: to rule the marketing game. Founded by Skribble, SAMA’s dream team includes Malaysian agencies iWisers, BLWN and Battle Mind Creative, Indonesian agencies IDEOWORKS, Omeoo Creative, Meson Digital, SevenAds, ADX Asia, Ivosights, Naikreatif, Krona, GLO Digital Agency, and Kim Communication, Singaporean agencies iFoundries, Superminted and Grow Public Relations and Thai agencies Relevant Audience and C EYE. These are companies who can turn a marketing campaign from a yawn to becoming a viral sensation. Why SAMA? The alliance was formed to raise industry standards, providing brands and businesses with integrated and exceptional solutions tailored to both their local and regional needs. It opens up the possibilities of collaboration between brands and agencies within the APAC region by having a single body that unites them all. Skribble’s CEO Teng Chan Leong said that “SAMA aims to connect you to local excellence, no matter which country you need support in.” SAMA aims to become the most exciting alliance in APAC. All agencies within the alliance now have access to wider clientele, and are able to grow and learn from their peers across various countries. This gives them the opportunity to collaborate with brands and businesses from all over the world. Clients can also receive exceptional marketing strategies that work specifically for their intended target audience with the combined knowledge and experience of the SAMA Alliance. The SAMA Alliance aims to expand its reach to more countries and cities and conquer the Asia-Pacific region, setting the bar high for creativity, innovation and results. It wants to build a community that fosters collaboration, talent development and knowledge sharing among its members. It’s more than just an alliance; it’s a movement. One that declares war on boring marketing campaigns.  iWISERS has a multitude of social intel solutions and custom objective research services working with brands across APAC. Drop an email at [email protected] or chat with us on LinkedIn, iWISERS for social intel or industry studies that enable people-centric data-based decision making.  

News Unveiling SAMA Alliance’s Potential for Businesses’ Digital Marketing Future sama_admin October 4, 2024 Since its inception, SAMA Alliance has set many goals, including fostering mutual growth for individual businesses and digital marketing agencies in Asia. As proof of its commitment, SAMA Alliance plans to take several actions after its official launch on 29 August 2024 during an event at the GranDhika Hotel, South Jakarta. What are the future initiatives? You can learn more about them here! Expansion to Various Countries After the Jakarta launch, SAMA Alliance has ambitious plans to expand across Southeast Asia. The next stops on this journey include Singapore, Malaysia, and Thailand. Each country is home to vibrant digital marketing ecosystems, making it ideal for establishing a regional presence.  However, the expansion doesn’t stop there. SAMA Alliance will also target other Asian markets, such as Vietnam, the Philippines, Cambodia, Hong Kong, etc. This expansion strategy aims to strengthen connections between businesses and marketing agencies across the region, creating a united front that can better serve the diverse Asian market. By expanding its reach, SAMA Alliance intends to support businesses and agencies across borders, ensuring they can work together to overcome the unique challenges of each country’s market. This approach will help member agencies and clients build more tailored and effective marketing strategies based on local consumer habits and preferences.  Therefore, SAMA Alliance cordially invites local brands aiming to reach overseas markets and multinational brands that want to expand in Indonesia. SAMA Alliance’s Future Activities SAMA Alliance will host a series of events in the next three years to achieve its goals. You can learn the details in the following list: 1. Talent Matching SAMA Alliance recognizes that talent is at the heart of any successful marketing agency. To support this, the Alliance will organize talent-matching events. These events will bring together top industry professionals, allowing them to share their resumes and connect with member agencies in search of skilled talent.  Ultimately, this initiative will help agencies find the right people to grow their businesses while allowing professionals to explore exciting new roles in the industry. 2. Marketing Conferences The Alliance also plans to host marketing conferences where member agencies can showcase their growth and the impact of their campaigns. These conferences will provide an excellent platform for sharing success stories and innovative strategies. Attendees can expect to learn about the latest trends and challenges in the digital marketing agency industry, helping them stay ahead in this competitive world. 3. Awards & Recognition Event SAMA Alliance will hold an annual Awards & Recognition event to celebrate its members’ achievements. This event will honor agencies that have significantly contributed to innovation, creativity, and effective marketing solutions. In other words, these awards highlight the hard work of agencies and set a benchmark for excellence in the industry, motivating others to strive for similar success. Benefits of SAMA Alliance for Businesses So, how will SAMA Alliance’s future actions benefit brands and digital marketing agencies? Here’s the detailed explanation: 1. Business expansion marketing support The Alliance offers vital marketing support for businesses looking to enter new Asian markets. Member agencies can help companies navigate each country’s unique challenges, including understanding local consumer habits and crafting targeted marketing campaigns.  This advantage is further bolstered by the extensive services offered by SAMA Committee Indonesia’s members, which can cater to the various marketing needs of different brands. Additionally, they are experienced in handling multinational clients by providing the most suitable localization services for their target audience. As a result, with detailed marketing plans and insights into the regional market, businesses can confidently expand into new territories, knowing they have expert guidance at every step.  2. Development platform for digital marketing agencies Digital marketing agencies also gain significantly from participating in the SAMA Alliance. The events and networking opportunities provided by the Alliance allow agencies to stay updated on the latest industry challenges and opportunities.  By continuously learning and adapting, agencies can better serve their clients and offer more innovative and effective solutions. This continuous professional development ensures that agencies within the Alliance remain competitive and capable of delivering high-quality results. The SAMA Alliance is poised to play a pivotal role in fostering collaboration and growth across Asia’s digital marketing and business sectors. The Alliance’s future activities, from its regional expansion to talent-matching initiatives, marketing conferences, and recognition events, offer numerous opportunities for member digital marketing agencies and individual businesses. Stay tuned to learn more about the exciting initiatives from SAMA Alliance in this blog, where you can find updates on future events and opportunities to get involved.

News Skribble Malaysia Launches Strategic Asia Marketing Alliance (SAMA) SAMA Alliance August 30, 2024 Skribble, an award winning 360-degree solutions provider that covers martech, digital, business consultancy and social media officially launches Strategic Asia Marketing Alliance (SAMA), an alliance of reputable creative agencies throughout APAC today. SAMA was formed by Skribble and its regional partners to address the evolving challenges faced by marketing agencies in the APAC region. The alliance recognises that while the industry landscape is often repetitive and competitive, there are significant opportunities for growth through collaboration and knowledge sharing. SAMA brings together a diverse array of leading agencies from across the APAC region. In Indonesia, founding members include IDEOWORKS, Omeoo Creative, Meson Digital, SevenAds, ADX Asia, Ivosights, Naikreatif, Krona, and Kim Communication. Malaysian agencies iWisers, BLWN and Battle Mind Creative are also among the founding partners. From Singapore, we have iFoundries, Superminted and Grow Public Relations while Thailand is represented by Relevant Audience. This impressive roster of agencies represents a wealth of expertise and local market knowledge, further strengthening SAMA’s position as a hub for marketing excellence in the region. “SAMA aims to connect you to local excellence, no matter which country you need support in,” said Skribble’s CEO Teng Chan Leong, a founding member of the alliance. “By bringing together the most exciting home-grown brands in business consulting, martech, talent management, and production, we’re enabling a synergistic network that spans the entire region.” The alliance’s mission is to “bring together APAC’s excellence,” with a vision “to be APAC’s most exciting alliance.” SAMA aims to achieve this through four key objectives: Providing trusted horizontal partnerships and value-chain expansion Extending presence and reach to every city and country where the Alliance has a member partner Creating shared cross-border opportunities Facilitating knowledge sharing and talent development SAMA is committed to upholding high standards of professional integrity, collaboration, and transparency. The alliance will focus on fostering innovation, leveraging regional expertise, and offering clients integrated marketing solutions that resonate across the diverse APAC markets. Skribble’s affinity for tech has positioned itself as a key player in the martech industry. It has developed its own CRM, data analytics and visualisation tools for both internal use and external support for its clients. Skribble’s efforts are bolstered by an in-house tech team, building solutions from the ground up to address marketing challenges. It aims to lend its expertise and solutions to the alliance. While it may be easy to search the web for agencies in other countries, SAMA provides a unique platform built on trust and suitability. The alliance helps match businesses with the right agencies, ensuring compatibility and shared values. Membership in SAMA is open to established independent agencies with a proven track record of success. The alliance also welcomes industry specialists with expertise in specific domains such as website development, content creation, or video production. While SAMA currently has strong representation in Indonesia, Malaysia, Singapore, and Thailand, the alliance is open to agencies from other APAC countries as well. As part of its launch initiatives, SAMA plans to implement various programmes, including leadership elevation, regional pitch opportunities, talent exchange programmes, and joint regional events. These initiatives are designed to provide value to leaders, team members, partners, and clients across the APAC region. Reference Article: Click Here

News SAMA Resmi Luncurkan Aliansi Strategis untuk Kolaborasi Marketing di Asia SAMA Alliance August 29, 2024 Marketing.co.id – Berita Marketing | SAMA, sebuah inisiatif strategis yang bertujuan memperkuat kolaborasi antara agensi kreatif dan inovatif di Asia, secara resmi diluncurkan dalam sebuah acara yang diadakan di GranDhika Hotel, Jakarta Selatan. Acara ini menjadi momen penting untuk memperkenalkan SAMA kepada publik dan menghadirkan para pemimpin industri yang berbagi wawasan tentang masa depan industri marketing di kawasan Asia. SAMA, atau Strategic Asia Marketing Alliance, memiliki visi untuk menjadi katalisator transformasi dalam lanskap komunikasi di Asia melalui pembentukan aliansi solid dengan dukungan agensi-agensi terbaik yang inovatif. Dengan menggabungkan kekuatan dan keahlian para anggotanya, SAMA berkomitmen menciptakan ekosistem yang mendukung pertumbuhan, inovasi, dan keunggulan bersama. Chan Leong, Founder SAMA, menjelaskan, bahwa SAMA bukan hanya sebuah jaringan agensi, tetapi sebuah platform untuk peningkatan kepemimpinan yang menawarkan peluang presentasi regional yang dulunya sulit dijangkau oleh agensi individu. Ini adalah katalisator untuk program pertukaran bakat, memungkinkan tim untuk belajar dari berbagai perspektif di seluruh wilayah. “Dengan sinergi dan kolaborasi, kita dapat menggabungkan sumber daya dan keahlian, meningkatkan daya saing, dan memperluas pasar. SAMA adalah langkah berani dalam menghadapi tantangan industri yang kompleks. Kami mengajak seluruh pemangku kepentingan untuk bergabung bersama kami dalam membangun masa depan industri marketing yang lebih cerah,” ujar dia. Acara peluncuran ini juga menjadi ajang pengenalan resmi logo, situs web, dan platform media sosial SAMA. “Melalui kolaborasi yang erat, kami berkomitmen untuk menciptakan standar baru dalam industri marketing dan memperkuat posisi Asia di panggung global,” ujar Chan Leong. Chan Leong juga mengungkapkan, rencana ekspansi perjalanan mereka yang dimulai dari Singapura, Bangkok, dan Jakarta sebagai destinasi pertama. Sambutan hangat dan antusiasme yang diterima di kota-kota ini menegaskan berada di jalur yang benar. SAMA juga menargetkan Vietnam, Filipina, Kamboja, dan lebih jauh lagi. “Melalui kolaborasi yang erat, kami berkomitmen untuk menciptakan standar baru dalam industri marketing dan memperkuat posisi Asia di panggung global. Tujuan kami jelas, yakni menjadi aliansi yang dikenal dan disegani di seluruh wilayah APAC,” ujarnya. Acara peluncuran ini dimeriahkan oleh pembicara Andi Boediman, seorang pakar industri di bidang Media dan Entertainment. Selain itu, hadir juga Chan Leong Teng dari Skribble (Malaysia), Arianto Bigman dari IDEOWORKS (Indonesia), Raymond Buana dari Omeoo (Indonesia), dan Vary Yong dari iFoundries (Singapura). Mereka berbagi pandangan tentang tantangan dan peluang dalam industri marketing serta strategi untuk menghadapi masa depan yang dinamis. Andi Boediman mengungkapkan, “Peluncuran SAMA adalah langkah besar dalam memperkuat kolaborasi di antara agensi-agensi di Asia. Ini memberikan kesempatan bagi industri untuk berkembang dengan lebih cepat dan efisien.” Chan Leong Teng menambahkan, inisiatif ini akan membuka lebih banyak peluang untuk inovasi di seluruh kawasan, mendorong agensi untuk beradaptasi dan memanfaatkan kekuatan regional mereka. Sedangkan event peluncuran ini didukung oleh JD Sports, brand lifestyle dan footwear terkemuka, serta Chocolatos dan Gerry, brand snack cokelat milik Garudafood. Reference Article: Click Here

News SAMA: Menyatukan Agensi Kreatif Asia untuk Masa Depan Industri Marketing SAMA Alliance August 29, 2024 Pada tanggal 29 Agustus 2024, di GranDhika Hotel, Jakarta Selatan, sebuah inisiatif besar telah diluncurkan—SAMA, atau Strategic Asia Marketing Alliance. Inisiatif ini bertujuan memperkuat kolaborasi antara agensi kreatif dan inovatif di seluruh Asia. Peluncuran SAMA ini menjadi momen penting dalam memperkenalkan aliansi yang akan memainkan peran penting dalam membentuk masa depan industri marketing di kawasan ini. Visi SAMA: Katalisator Transformasi Komunikasi di AsiaSAMA memiliki visi ambisius untuk menjadi penggerak utama dalam transformasi lanskap komunikasi di Asia. Dengan membentuk aliansi yang kokoh di antara para agensi terbaik, SAMA berkomitmen menciptakan ekosistem yang mendorong pertumbuhan, inovasi, dan keunggulan bersama. Arianto Bigman, salah satu pendiri SAMA, menjelaskan bahwa SAMA bukan hanya sekadar jaringan agensi, tetapi sebuah platform untuk meningkatkan kepemimpinan dan menawarkan peluang baru yang sebelumnya sulit dijangkau oleh agensi individu. SAMA juga diharapkan menjadi katalisator bagi program pertukaran bakat, memberikan kesempatan bagi tim-tim agensi untuk belajar dan berkembang dari berbagai perspektif di seluruh wilayah Asia. Peluncuran SAMA: Menghadirkan Wawasan dan Strategi dari Para Pemimpin IndustriAcara peluncuran SAMA ini dimeriahkan oleh kehadiran para pemimpin industri marketing yang berbagi wawasan dan strategi mereka. Di antara pembicara terkemuka yang hadir adalah Andi Boediman, seorang pakar industri di bidang Media dan Entertainment, serta perwakilan dari MDEC, badan pemerintah Malaysia yang mendukung industri kreatif. Selain itu, hadir juga para pemimpin agensi dari berbagai negara di Asia, seperti Chan Leong Teng dari Skribble (Malaysia), Raymond Buana dari Omeoo (Indonesia), Vary Yong dari iFoundries (Singapura), dan Antonio Fernández dari Relevant Audience (Thailand). Mereka berbagi pandangan tentang tantangan dan peluang di industri marketing, serta strategi untuk menghadapi masa depan yang penuh dinamika. Membangun Masa Depan Industri Marketing di AsiaArianto Bigman, dalam paparannya, menekankan bahwa SAMA adalah sebuah langkah berani dalam menghadapi tantangan industri yang semakin kompleks. Ia mengajak seluruh pemangku kepentingan untuk bergabung dalam aliansi ini demi membangun masa depan industri marketing yang lebih cerah. Pada kesempatan ini juga, SAMA juga memperkenalkan logo, web https://samaalliance.com/, dan platform media sosial resminya. Dengan kolaborasi yang erat di antara anggotanya, SAMA bertekad menciptakan standar baru dalam industri marketing dan memperkuat posisi Asia di panggung global. SAMA berkomitmen untuk membangun jaringan yang kuat di seluruh Asia, memberikan nilai tambah bagi klien, dan mendorong pertumbuhan bisnis bagi para anggotanya. Melalui kerjasama yang erat, aliansi ini siap untuk menciptakan perubahan signifikan dalam industri marketing dan membawa Asia ke posisi yang lebih dominan di tingkat global. Reference Article: Click Here

News SAMA Solidifies Marketing Industry Collaboration Across Asia SAMA Alliance August 29, 2024 Strategic Asia Marketing Aliance (SAMA) Press Conference at Hotel GranDhika Iskandarsyah Jakarta, on Thursday, August 29, 2024. (Photo:JD/Nadira) JAKARTADAILY.ID – SAMA, a strategic initiative aimed at bolstering collaboration among creative and innovative agencies across Asia, was formally launched today at an event held at GranDhika Hotel in South Jakarta. The launch marks a significant milestone for SAMA, as industry leaders convened to discuss the future of marketing within the Asian region. SAMA, or the Strategic Asia Marketing Alliance, is envisioned as a catalyst for transformation within Asia’s communication landscape. It seeks to establish a robust alliance backed by some of the most innovative agencies in the region. Through the collective strengths and expertise of its members, SAMA is committed to fostering an ecosystem conducive to growth, innovation, and shared excellence. In his opening remarks, Chan Leong, the Founder of SAMA, emphasized that, SAMA is more than a network of agencies; it is a platform for leadership enhancement, offering regional presentation opportunities that were once difficult for individual agencies to access. “It serves as a catalyst for talent exchange programs, allowing our teams to learn from diverse perspectives across the region.” He explained Leong further noted, “Through synergy and collaboration, we can pool resources and expertise, enhance competitiveness, and expand our market reach. SAMA is a bold step in addressing the complexities of the industry.” The launch event also served as the official introduction of SAMA’s logo, website, and social media platforms. “Through close collaboration, we are committed to establishing new standards within the marketing industry and strengthening Asia’s position on the global stage.” Leong added SAMA’s founder also unveiled plans for the alliance’s expansion, beginning with Singapore, Bangkok, and Jakarta as the initial destinations. “The warm reception and enthusiasm we’ve encountered in these cities confirm that we are on the right path. However, our journey doesn’t end here. We are targeting further expansion into Vietnam, the Philippines, Cambodia, and beyond. Our goal is clear—to become a recognized and respected alliance throughout the APAC region,” Leong stated. The launch was attended by prominent speakers, including Andi Boediman, an industry expert in media and entertainment, and representatives from MDEC, Malaysia’s governmental body supporting the creative industry. Other notable participants included Chan Leong Teng of Skribble (Malaysia), Arianto Bigman of IDEOWORKS (Indonesia), Raymond Buana of Omeoo (Indonesia), and Vary Yong of iFoundries (Singapore). They shared insights on the challenges and opportunities within the marketing industry, as well as strategies to navigate the dynamic future ahead. The event, which highlighted SAMA’s commitment to advancing the marketing industry in Asia, was supported by JD Sports, a leading lifestyle and footwear brand, alongside Chocolatos and Gerry, chocolate snack brands owned by Garudafood. (***) Reference Article: Click Here

News SAMA Alliance Perkuat Kerja Sama Industri Marketing di Asia Tenggara SAMA Alliance August 29, 2024 Acara peluncuran SAMA Alliance di Jakarta, Kamis (29/8).(MI) Industri marketing di Asia, khususnya Asia Tenggara, sedang mengalami transformasi besar. Ada banyak tantangan dan peluang yang menuntut kolaborasi strategis antarpelaku industri. Dalam rangka memperkuat sinergi, SAMA Alliance, sebuah aliansi strategis yang terdiri dari para agensi yang dinamis dan kreatif di Asia, akan menggelar acara peluncuran resmi dan menampilkan wawasan dari para pemimpin industri mengenai masa depan marketing di kawasan. Media and Entertainment Industry Expert Speaker, Andi Boediman, mengatakan pengaruh dari perkembangan teknologi digital sangat terasa saat ini. Pelaku industri selain terus mengembangkan inovasi, juga harus mampu meningkatkan kerja sama dan kolaborasi yang lebih luas lagi. “Potensi ekonomi digital Indonesia dan kawasan sangat besar, e-commerce terbesar di Asia Tenggara, online travel, online transportation dan masih banyak lagi,” ujarnya dalam acara peluncuran SAMA Alliance, Kamis (29/8). Kehadiran SAMA Alliance bisa menjadi wadah strategis untuk memperluas pasar bisnis marketing. Saat ini ada 17 perusahaan marketing dari 4 negara, yakni Indonesia, Malaysia, Singapura dan Thailand yang tergabung dalam keanggotaan SAMA Alliance. Kolaborasi tersebut memungkinkan brand-brand lokal dari keempat negara bisa go internasional. “Kita punya pasar yang besar, brand lokal kita juga terus berkembang dan saatnya kita go internasional,” imbuhnya. SAMA Founder dari Skribble perusahaan marketing Malaysia, Chan Leong Teng, menyebut aliansi tersebut tidak sekadar grup bisnis melainkan juga entitas yang memegang peranan penting untuk mendukung ekonomi kawasan, mengingat pasar Asia Tenggara saat ini sangat diminati dunia internasional. “Sebenarnya orang Indonesia ada di berbagai negara dan produk Indonesia ada di mana-mana. Kita harus bikin jenama besar. Indonesia bukan hanya konsumen yang spending money tapi juga melahirkan brand besar,” kata dia. SAMA Committee dari Ideoworks, perusahaan asal Indonesia, Arianto Bigman, mengatakan ada banyak agensi marketing di Indonesia namun mereka belum bersatu. Ia pun pendorong para pelaku industri marketing untuk berkolaborasi. “Jadi kalau ada brand lokal Indonesia mau masuk ke Malaysia atau Thailand kita bisa mendukung. Nanti ada aliansi akan menunjuk marketing agency di negara tersebut untuk membantu, kita punya expert kita bisa lakukan semua,” jelasnya. Sebagai agensi marketing, perusahaan yang tergabung dalam SAMA bisa mendukung ekspansi perusahaan di kawasan. Contohnya, bila ada perusahaan restoran asal Malaysia ingin membuka cabang di Jakarta, lewat agensi SAMA akan difasilitasi. “Kita pengen ajak teman-teman go regional, nggak cuman jadi market ya, kita harus maju dong. Kita akan bawa sama ini ke level lebih tinggi,” ucapnya. (Z-11) Reference Article: Click Here

News Agencies get creative to boost marketing industry SAMA Alliance August 29, 2024 Skribble CEO Teng Chan Leong said Sama recognised that while the industry was often repetitive and competitive, there were significant opportunities for growth through collaboration and knowledge sharing. PETALING JAYA: A group of creative agencies from across the Asia-Pacific (Apac) has banded together in an effort to elevate the marketing industry in the region. This will be done through the Strategic Asia Marketing Alliance (Sama), a coalition of agencies established by Skribble, a marketing technology agency that provides comprehensive solutions to businesses across various industries. Individual creative agencies will be responsible for addressing the evolving challenges faced by marketing agencies in their respective markets. Skribble CEO Teng Chan Leong said the alliance recognised that while the industry was often repetitive and competitive, there were significant opportunities for growth through collaboration and knowledge sharing. “Sama aims to connect you to local expertise, no matter where you are when you need support,” he said. “By bringing together the most exciting home-grown brands in business consulting, marketing technology, talent management as well as production, we’re enabling a synergistic network that spans the entire region,” he said at the launch of the alliance in Jakarta today. Teng said the alliance brings together an array of leading agencies from across the Apac region, including Omeoo Creative and Meson Digital from Indonesia; iWisers and Battle Mind Creative – who are among Sama’s founding partners, along with Skribble – from Malaysia; iFoundries and Superminted from Singapore; and Relevant Audience from Thailand. He said Sama aims to become Apac’s “most exciting alliance” by providing trusted horizontal partnerships, creating shared cross-border opportunities, facilitating knowledge sharing and talent development, as well as extending presence and reach to every city and country where the alliance has a member partner. “The alliance will focus on fostering innovation, leveraging on regional expertise and offering clients integrated marketing solutions that resonate across the diverse Apac markets,” Teng said. He added that Sama would help match businesses with the right agencies. Reference Article: Click Here