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News SAMA Alliance Unites Asian Digital Marketing Agencies Under Its Banner sama_admin October 14, 2024 Digital marketing in Asia has thrived now that the consuming class’s expenditures and smartphone usage for media consumption are projected to rise exponentially in 2025. Therefore, it’s no surprise that many digital marketing agencies have sprung forth in Asia, each offering its competitive advantages. Realizing this phenomenon, several experienced digital marketing service providers have joined forces to create an alliance that unites those agencies: SAMA (Strategic Asia Marketing Alliance). SAMA Alliance’s Background Story SAMA Alliance was born to capitalize on the massive potential of Southeast Asia’s digital economy, e-commerce, and online-based services. Its founders realized that many digital marketing agencies in Asia are scattered. Yet, the industry’s challenge proved to be more complex with changes in consumer habits and the rise of artificial intelligence in marketing.  Therefore, the agencies under SAMA Alliance’s banners have set aside their competition to focus on providing a holistic learning platform for digital marketing service providers across Asia and helping Asian brands more easily tap into new regional markets. This philosophy is reflected in SAMA Alliance’s logo, which features the letter S, which resembles a long piece of ribbon. The design shows the founders’ and committee members’ vision of connecting all Asian marketing agencies and brands with potential customers. List of SAMA Alliance Members The SAMA Alliance consists of 4 Southeast Asian countries represented by 17 digital marketing companies experienced in handling many multinational clients with localized services, and the number is slated to multiply as time goes on. Who are the founders and committee members? You can learn more about them here: Indonesia The Indonesian side of the SAMA Committee is represented by various stakeholders from expert digital marketing agencies: Arianto Bigman (IDEOWORKS), Raymond Buana (Omeoo Creative Advertising & Digital Agency), Andrew Halim (Meson Digital), Elga Yulwardian (Ivosights), Fanny Suwarni (KIM Communications), Felix Ramli (GameLevelOne/GLO), Albert Susanto (Se7en Ads), Yunus Halim Tjin (Naikreatif), Indra Jaya (Krona) and Elbert Toha (ADX Asia). They provide diverse digital marketing services—including gamification, creative campaigns, integrated campaigns, SEM, website development, and analytics, to name a few–to cater to brands’ various needs. True to their experience, they have worked with many local companies looking forward to launching their marketing campaigns overseas and multinational brands that wish to establish their presence in Indonesia. Malaysia Indonesia is not the only country contributing to SAMA Alliance’s progress. Malaysia, its neighbor, is represented by Chan Leong Teng (CEO of Skribble), Mark Lee (Co-founder and CEO of BLWN), Shakthi DC (CEO of iWisers), and Bentley Tee (General Manager of Battle Mind Creative). As part of the leading forces in Malaysia’s digital marketing, their involvement helps strengthen the alliance’s efforts in innovative marketing strategies. Singapore Singapore is also a key player in the SAMA Alliance. Vary Yong from iFoundries and Nadine W. from Superminted represent the country. They are known for their focus on digital marketing solutions, and their respective leadership enhances the alliance’s commitment to technological advancements in marketing. Thailand Antonio Fernández (CEO and founder of Relevant Audience) and Jeffery Chow (CGO of C-Eye) contribute their expertise from Thailand. Both are digital marketing agencies with a solid regional presence. Their role in the alliance ensures that Thailand stays competitive in the rapidly evolving digital landscape, and multinational brands wishing to tap into the Thai market can do so seamlessly. SAMA Alliance Launching Highlights SAMA Alliance made its presence known to the public during a press conference held on 29 August 2024 at GranDhika Hotel, South Jakarta. Many industry experts in the media and entertainment field attended the event to express their support. Another noteworthy guest among the attendees was a representative of the MDEC, Malaysia’s government institution created to support the creative economy.  They all shared their insights on the latest industry trends and warmly welcomed the birth of the SAMA Alliance. Then, during a speech by the alliance’s founders to introduce SAMA’s branding and objectives, they all encouraged Asian brands and marketing agencies to create a comprehensive ecosystem to advance digital marketing.  After the speech, presentation, and Q&A session concluded, the alliance’s representatives signed an MoU. Finally, attendees were encouraged to network in a more casual luncheon setting. SAMA Alliance strives to unite all Asian digital marketing agencies to build a robust network of learning, development, and support for brand expansion. This advantage will aid local brands’  digital marketing strategies in penetrating a new market and seizing the rise of the consuming class. Therefore, Southeast Asian countries will no longer remain consumers; they can contribute to the digital economy and gain a competitive advantage in the international market. Visit SAMA Alliance’s website to learn more about its latest developments and initiatives!

News SAMA Is Here to Shake the Industry sama_admin October 9, 2024 Think of the marketing landscape across the APAC region. Now take that and boost it up by about a thousand percent – that’s exactly what SAMA is. The Strategic Asia Marketing Alliance (SAMA) is a marketing powerhouse consisting of some of the most dominant forces in the Asia-Pacific region united by a common goal: to rule the marketing game. Founded by Skribble, SAMA’s dream team includes Malaysian agencies iWisers, BLWN and Battle Mind Creative, Indonesian agencies IDEOWORKS, Omeoo Creative, Meson Digital, SevenAds, ADX Asia, Ivosights, Naikreatif, Krona, GLO Digital Agency, and Kim Communication, Singaporean agencies iFoundries, Superminted and Grow Public Relations and Thai agencies Relevant Audience and C EYE. These are companies who can turn a marketing campaign from a yawn to becoming a viral sensation. Why SAMA? The alliance was formed to raise industry standards, providing brands and businesses with integrated and exceptional solutions tailored to both their local and regional needs. It opens up the possibilities of collaboration between brands and agencies within the APAC region by having a single body that unites them all. Skribble’s CEO Teng Chan Leong said that “SAMA aims to connect you to local excellence, no matter which country you need support in.” SAMA aims to become the most exciting alliance in APAC. All agencies within the alliance now have access to wider clientele, and are able to grow and learn from their peers across various countries. This gives them the opportunity to collaborate with brands and businesses from all over the world. Clients can also receive exceptional marketing strategies that work specifically for their intended target audience with the combined knowledge and experience of the SAMA Alliance. The SAMA Alliance aims to expand its reach to more countries and cities and conquer the Asia-Pacific region, setting the bar high for creativity, innovation and results. It wants to build a community that fosters collaboration, talent development and knowledge sharing among its members. It’s more than just an alliance; it’s a movement. One that declares war on boring marketing campaigns.  iWISERS has a multitude of social intel solutions and custom objective research services working with brands across APAC. Drop an email at [email protected] or chat with us on LinkedIn, iWISERS for social intel or industry studies that enable people-centric data-based decision making.  

News Unveiling SAMA Alliance’s Potential for Businesses’ Digital Marketing Future sama_admin October 4, 2024 Since its inception, SAMA Alliance has set many goals, including fostering mutual growth for individual businesses and digital marketing agencies in Asia. As proof of its commitment, SAMA Alliance plans to take several actions after its official launch on 29 August 2024 during an event at the GranDhika Hotel, South Jakarta. What are the future initiatives? You can learn more about them here! Expansion to Various Countries After the Jakarta launch, SAMA Alliance has ambitious plans to expand across Southeast Asia. The next stops on this journey include Singapore, Malaysia, and Thailand. Each country is home to vibrant digital marketing ecosystems, making it ideal for establishing a regional presence.  However, the expansion doesn’t stop there. SAMA Alliance will also target other Asian markets, such as Vietnam, the Philippines, Cambodia, Hong Kong, etc. This expansion strategy aims to strengthen connections between businesses and marketing agencies across the region, creating a united front that can better serve the diverse Asian market. By expanding its reach, SAMA Alliance intends to support businesses and agencies across borders, ensuring they can work together to overcome the unique challenges of each country’s market. This approach will help member agencies and clients build more tailored and effective marketing strategies based on local consumer habits and preferences.  Therefore, SAMA Alliance cordially invites local brands aiming to reach overseas markets and multinational brands that want to expand in Indonesia. SAMA Alliance’s Future Activities SAMA Alliance will host a series of events in the next three years to achieve its goals. You can learn the details in the following list: 1. Talent Matching SAMA Alliance recognizes that talent is at the heart of any successful marketing agency. To support this, the Alliance will organize talent-matching events. These events will bring together top industry professionals, allowing them to share their resumes and connect with member agencies in search of skilled talent.  Ultimately, this initiative will help agencies find the right people to grow their businesses while allowing professionals to explore exciting new roles in the industry. 2. Marketing Conferences The Alliance also plans to host marketing conferences where member agencies can showcase their growth and the impact of their campaigns. These conferences will provide an excellent platform for sharing success stories and innovative strategies. Attendees can expect to learn about the latest trends and challenges in the digital marketing agency industry, helping them stay ahead in this competitive world. 3. Awards & Recognition Event SAMA Alliance will hold an annual Awards & Recognition event to celebrate its members’ achievements. This event will honor agencies that have significantly contributed to innovation, creativity, and effective marketing solutions. In other words, these awards highlight the hard work of agencies and set a benchmark for excellence in the industry, motivating others to strive for similar success. Benefits of SAMA Alliance for Businesses So, how will SAMA Alliance’s future actions benefit brands and digital marketing agencies? Here’s the detailed explanation: 1. Business expansion marketing support The Alliance offers vital marketing support for businesses looking to enter new Asian markets. Member agencies can help companies navigate each country’s unique challenges, including understanding local consumer habits and crafting targeted marketing campaigns.  This advantage is further bolstered by the extensive services offered by SAMA Committee Indonesia’s members, which can cater to the various marketing needs of different brands. Additionally, they are experienced in handling multinational clients by providing the most suitable localization services for their target audience. As a result, with detailed marketing plans and insights into the regional market, businesses can confidently expand into new territories, knowing they have expert guidance at every step.  2. Development platform for digital marketing agencies Digital marketing agencies also gain significantly from participating in the SAMA Alliance. The events and networking opportunities provided by the Alliance allow agencies to stay updated on the latest industry challenges and opportunities.  By continuously learning and adapting, agencies can better serve their clients and offer more innovative and effective solutions. This continuous professional development ensures that agencies within the Alliance remain competitive and capable of delivering high-quality results. The SAMA Alliance is poised to play a pivotal role in fostering collaboration and growth across Asia’s digital marketing and business sectors. The Alliance’s future activities, from its regional expansion to talent-matching initiatives, marketing conferences, and recognition events, offer numerous opportunities for member digital marketing agencies and individual businesses. Stay tuned to learn more about the exciting initiatives from SAMA Alliance in this blog, where you can find updates on future events and opportunities to get involved.