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Flame 2026
Forum of Leaders in Advertising, Marketing & Experience
7 July 2026
2:00 PM – 5:00 PM
Dusit Thani Manila, Philippines
About FLAME
FLAME (Forum of Leaders in Advertising, Marketing & Experience) is SAMA’s flagship regional forum that brings together agency founders, brand leaders, industry associations, strategic partners, and business decision-makers from across Southeast Asia.
Designed as an executive forum rather than a traditional conference, FLAME explores the opportunities, challenges, and strategies for businesses looking to grow beyond their home markets. Through market intelligence, regional perspectives, and real-world business experiences, participants gain practical insights into navigating Southeast Asia’s diverse markets while building meaningful connections with leaders across the region.
Whether you are exploring regional expansion, seeking trusted local partners, or looking to better understand Southeast Asia’s business landscape, FLAME provides a platform for knowledge sharing, collaboration, and cross-border opportunities.
Forum Themes
Why Southeast Asia, Why Now?
Gain insights into the region’s economic outlook, government priorities, investment momentum, and emerging industries shaping Southeast Asia’s next phase of growth.
What Makes Each Market Different?
Hear directly from market experts across Southeast Asia as they share local business landscapes, cultural nuances, opportunities, and market realities that every business should understand before expanding.
How Do You Enter a New Market Successfully?
Explore practical strategies, lessons learned, and proven approaches for businesses looking to establish and grow their presence across multiple Southeast Asian markets.
Why is Collaboration a Competitive Advantage?
Discover how trusted local partnerships, industry ecosystems, and cross-border collaboration help businesses reduce risk, accelerate market entry, and achieve sustainable regional growth.
What to Expect
- Regional market outlook and growth opportunities
- Market perspectives from Southeast Asian business leaders
- Practical discussions on regional expansion strategies
- Insights from industry associations and strategic partners
- Interactive audience discussions and Q&A
- Networking with founders, brands, partners, and regional decision-makers
- Cocktail networking reception following the forum
Who Should Attend
FLAME is designed for:
- Business owners and founders
- Brand and marketing leaders
- Agencies and consultancies
- Franchisors and franchise operators
- Industry associations
- Government and investment agencies
- Strategic partners and ecosystem enablers
- Organisations exploring expansion into Southeast Asia
Join the Conversation
As Southeast Asia continues to emerge as one of the world’s most dynamic business regions, success increasingly depends on understanding local markets, building trusted partnerships, and collaborating across borders.
Join us at FLAME 2026 to connect with regional leaders, gain practical market insights, and discover new opportunities for growth across Southeast Asia.
Join FLAME 2026
Be part of the conversation shaping the future of business growth across Southeast Asia.
Whether you’re looking to explore new markets, build regional partnerships, or connect with industry leaders, FLAME 2026 offers a platform to exchange ideas, gain practical insights, and create meaningful business opportunities.
Register Your Interest
Complete our Invitation Form to express your interest in attending FLAME 2026:
Invitation Form: https://forms.gle/5zcRCCVKe3FLZBRW9
Attendance is by invitation and subject to confirmation.
For speaking opportunities, partnership enquiries, or general information, please contact:
Email: regional@samaalliance.com
Organised By
SAMA (Strategic Asia Marketing Alliance)
About SAMA
The Strategic Asia Marketing Alliance (SAMA) is a strategic initiative launched in August 2024, designed to strengthen collaboration between leading creative and innovative agencies across Asia. SAMA is a powerful platform that seeks to transform the marketing and communications landscape by uniting top-tier agencies with a shared mission to drive growth, innovation, and excellence. By combining expertise and resources, SAMA enables businesses across the region to access cutting-edge marketing strategies that enhance competitiveness, expand market reach, and set new industry standards. Through this collaborative ecosystem, SAMA not only supports its members but also elevates the entire market by promoting innovation and excellence. With an established presence across Indonesia, Malaysia, Singapore, Thailand, and the Philippines, SAMA continues to expand its regional network and strengthen cross-border collaboration across Southeast Asia. For more information, visit our website at www.samaalliance.com.