SAMA ALLIANCE
THAILAND LAUNCH 2025

APAC’s most exciting marketing alliance is now ready for you in Thailand.

25/3/2025

SCBX NEXT TECH
BANGKOK, THAILAND

SAMA: Empowering Brands to Thrive in Thailand

In APAC’s diverse landscape—where languages, cultures, and consumer behaviours vary widely—hyperlocalisation is essential for brands to thrive. With SAMA, we bring together local expertise and resources to help brands not just enter but genuinely connect with each market. By customising campaigns to resonate both culturally and linguistically, we empower brands to stand out.

Today, as we launch SAMA in Thailand, we embark on a new era where local relevance meets global ambition, enabling brands to truly resonate with APAC audiences.

ABOUT THE THEME:

Hype:

rlocal

The launch event featured a panel discussion with leading marketing and business experts, including Sutirapan Sakkawatra, Chief Customer Officer SCBX, Pert Pongpiti Phasukyud, Founder and CEO of Ad Addict, and Vanchana Jitkarnngarn, Chief Strategy Officer at Chamni’s Eye, who shared insights on the challenges and opportunities facing Thailand’s marketing landscape and how strategic collaboration can drive future growth.

SAMA also unveiled its official logo, website, and social media platforms during the event, reinforcing its commitment to fostering industry-wide connections and innovation. “Through partnerships and shared expertise, SAMA is dedicated to shaping the future of marketing and strengthening Asia’s position on the global stage,” added K. Ter.

The event concluded with a networking session, providing attendees with opportunities to engage with SAMA’s leadership and explore potential collaborations. The launch was supported by SAMA’s founding members in Thailand, including K. Ter.

Thailand is one of SAMA’s launch markets, alongside Malaysia, Singapore and Indonesia. However, SAMA will also target Vietnam, the Philippines, Cambodia, and more, intending to become a recognised and respected alliance across the APAC region.

Supporting Partner

Media Partners

Venue Partner

Our Sponsors

About SAMA

The Strategic Asia Marketing Alliance (SAMA) is a pioneering initiative launched in August 2024 to strengthen collaboration between Asia’s top creative and innovative agencies. By fostering a network of expertise, SAMA aims to enhance market competitiveness, drive innovation, and set new industry benchmarks. With an initial presence in Indonesia, Singapore, Thailand, and Malaysia, SAMA is expanding further across the APAC region to create a united force for marketing excellence.

Programme Agenda

01.00 – 01.30 PM

Registration & Welcome – Networking, Canapés & Photoshoot

01.30 – 01.40 PM

Opening Session

01.40 – 02.05 PM

Panel Session

  • Moderator (K.Kate)
  • K.Toon (SCBx)
  • K.Pert (Ad Addict)
  • K.Ter (SAMA Thailand President, Chief Strategy Officer Chamni's Eye)

02.05 – 02.30 PM

Introducing ‘SAMA’ in Our Own Words

02.35 – 02.45 PM

Photo Session

02.45 – 03.00 PM

Networking Session

SCBX | PANELIST SESSION

Sutirapan Sakkawatra

Chief Customer Officer

AD ADDICT | PANELIST SESSION

Pert Pongpiti Phasukyud

  • Former strategic planner in advertising and marketing communications at leading global advertising agencies.
  • Speaker, consultant, and lecturer specializing in advertising, content, and marketing communications for organizations and universities.
  • Honorary Advisor at the Advertising Association of Thailand (AAT).
  • Jury member for prestigious advertising and creative awards, including ADMAN, Epica, YouTube Works, White Square, and more.

How to get there

Member Agencies

ceye : Brand Short Description Type Here.
tellscore : Brand Short Description Type Here.
primal : Brand Short Description Type Here.
midaspr : Brand Short Description Type Here.
moonshot : Brand Short Description Type Here.
grey-Archemy : Brand Short Description Type Here.
Nimble : Brand Short Description Type Here.
beyond : Brand Short Description Type Here.
pingpung : Brand Short Description Type Here.
omelet : Brand Short Description Type Here.
benetone : Brand Short Description Type Here.
square4 : Brand Short Description Type Here.
next-rocket : Brand Short Description Type Here.
play-digital : Brand Short Description Type Here.
relevant-audience : Brand Short Description Type Here.
nobik : Brand Short Description Type Here.
Omeoo : Brand Short Description Type Here.
Meson : Brand Short Description Type Here.
Ideoworks : Brand Short Description Type Here.
naikreatif : Brand Short Description Type Here.
krona. : Brand Short Description Type Here.
Kim : Brand Short Description Type Here.
GLO : Brand Short Description Type Here.
Adxasia : Brand Short Description Type Here.
se7en : Brand Short Description Type Here.
ivosight : Brand Short Description Type Here.
Skribble : Brand Short Description Type Here.
blwn : Brand Short Description Type Here.
visual retale : Brand Short Description Type Here.
nagaddb : Brand Short Description Type Here.
iwisers : Brand Short Description Type Here.
battle mind : Brand Short Description Type Here.
jiggee : Brand Short Description Type Here.
digital-symphony : Brand Short Description Type Here.
suppagood : Brand Short Description Type Here.
pandan-social : Brand Short Description Type Here.
nlevel : Brand Short Description Type Here.
iFoundires : Brand Short Description Type Here.
Superminted : Brand Short Description Type Here.
Moving bits : Brand Short Description Type Here.
Grow : Brand Short Description Type Here.
CM Binary : Brand Short Description Type Here.
Commsight : Brand Short Description Type Here.
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